ESPN sells its soul for James story

Basketball Betting Lines

07/07/2010 - Philadelphia, PA (Sportsbook Betting Lines) - Few remember when ESPN launched in 1979, the letters were actually an acronym for Entertainment and Sports Programming Network.

Yep, the fledgling ESPN actually ran movies, business shows and exercise videos in between SportsCenter. Needless to say it wasn't a great mix and the station slowly evolved into the juggernaut it is now. Today, however, they are closer than ever to that original acronym.

The Worldwide Leader is pure entertainment these days, not that there is anything wrong with that. Real world news outlets have followed suit to a degree. On big days FOXNews' Glenn Beck records over three million viewers, second only to Bill O'Reilly despite airing during the afternoon. And, Beck occasionally has more viewers in the all important 25-54 age bracket than O'Reilly, a stunning accomplishment for a 5 p.m. (et) program.

More entertainer than political pundit, Beck at least has the courtesy to call his show a "fusion of entertainment and enlightenment."

In our current media culture that features the 24-7 news cycle, bloggers and Tweets, there is a fine line between a news gathering organization and an entertainment vehicle. ESPN is painfully close to fully selling out and going strictly entertainment after agreeing to televise LeBron James' dog and pony show on Thursday, where the biggest prize in NBA free agent history will finally make a decision and chose which team he'll play for next.

"Sources" told ESPN's Chris Broussard that James would announce his decision live on the cable network during a 9 p.m. (et) special. Flip on the channel right now and you will see something akin to a cable infomercial, hyping the event at every turn. The only thing missing is the late Billy Mays.

I understand wanting ratings, the be-all, end-all in the television industry but at what point does ESPN's ombudsman introduce journalistic integrity into the conversation?

Those same "sources" in the programming department feeding Broussard won't even let us in on where the special will be emanating from, despite the fact that the network surely has to tell its camera people where to show up and block off satellite time.

The only explanation is that ESPN doesn't want any reporters reading the tea leaves correctly and breaking a story that it sold its collective soul for.

I almost expect the network to put the teams in the running for James' services, his hometown Cavaliers, the Chicago Bulls, New York Knicks, Miami Heat, Los Angeles Clippers and New Jersey, on an island and have challenges and immunity on the way to the big prize.

Or maybe it can put Donnie Walsh, Pat Riley and company on a stage and have LeBron hand the winner a single rose.

Either way, the only winner will be James' fed and placed ego.

The loser? How about journalism.

RANKING LEBRON'S SUITORS:

1. - Cleveland Cavaliers: Less than 24 hours ago, LeBron was reportedly trying to convince Chris Bosh to join him with the Cavs but the big man must have had a few close calls in The Flats since he agreed to play with "The King" anywhere other than Cleveland. Bosh's decision to relocate to Miami put the Heat and Knicks back in the mix and threatened to destroy the Cavaliers franchise. That said, hopping on national television and stabbing the city that has done so much for you would be public relations suicide. This whole ordeal doesn't exactly speak to James' savvy when it comes to p.r. but you have to believe someone in his inner circle has some common sense. The best bet still points to a short-term deal in Cleveland so James can stroke that massive ego again in a few years.

2. - Miami Heat: Dwyane Wade has successful recruited his friend Bosh to South Beach and now both players are reportedly trying to convince James to form the Holy Trinity in the party capital of the East Coast. The question is can James handle playing Alex Rodriguez to Wade's Derek Jeter on the Heat?

3. - New York Knicks: One report has James advisors Maverick Carter and Randy Mims in New York and the Knicks, who looked dead in the water 48 hours ago, are now back in the hunt. James would team with Amare Stoudemire and possibly Raymond Felton in the Big Apple, turning the Knicks from an also-ran to an instant 55-win team.

4. - New Jersey Nets: Owner Mikhail Prokhorov has reportedly been partying in Turkey while team spokesman/minority owner Jay-Z was in London for a concert on July 4 and is scheduled for another show in Ireland on July 11. You would think if the Nets thought they had a shot at LeBron, the big boys would be back in the country.

5. - Chicago Bulls: LeBron lackey Wes Wesley was pushing the Bulls from the get-go but he's clearly lost power in James' inner circle and the fact that Bosh chose Miami over the Windy City seems to have sealed Chicago's fate. The Bulls will likely now turn their attention to Carlos Boozer or David Lee.

6. - Los Angles Clippers: Unless Vinny Del Negro is LeBron's long lost cousin, the Clippers are the one team you can kick off the island right now.

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Horse Betting

(This is an update of a sportsbook for the May 4th issue of ESPN The Magazine).

The Kentucky Derby's post-position draw happened on Wednesday. And, as is always the case, shortly afterwards, a buzz raced around Churchill Downs. It was a low rumble at first, nothing that the squares in the mint julep crowd pick up right away. But by the time the sun set over the twin spires, the chatter was impossible to ignore. Everyone -- sharps, trainers, owners -- was talking about one thing: the wise guy horse, the pre-draw long shot us mopes didn't have on our radar until it was too late.

"You think you're hearing the scoop," says handicapper Lane Gold. "Then you get to the window, the odds are short, and you missed it."

Recognizing a wise-guy horse early is as hard as picking a Derby bonnet. That's because handicappers don't like hype (see ya, I Want Revenge). They want Thoroughbreds who look good losing prep races like the Santa Anita Derby. They eye horses who ate up the field after starting wide or made an easy transition from synthetic tracks to dirt. They look for ponies who showed muscle gain race to race and those who ran hard after several weeks' rest.

"A wise guy," says John Avello, a bookmaker at Wynn Las Vegas, "looks for a horse who can improve."

When I first wrote Horse Betting for The Mag, which I turned in a three weeks before Wednesday's draw, I predicted these three horses had wise guy potential:

CHOCOLATE CANDY (15-1 in mid-April, currently 20-1 according to Avello): His second-place finish at Santa Anita, following a seven-week layoff, proved two things: He can run after resting, and -- by losing a high-profile prep race -- he wouldn't be overhyped.

DESERT PARTY (15-1; 15-1): He was upset in the UAE Derby by a horse he had beaten twice. The public remembers his loss, but the wise guys his wins.

PIONEEROF THE NILE (8-1; 4-1): The big favorite at Santa Anita struggled to win, so he initially got less hype than Quality Road and I Want Revenge.

You may have noticed that the odds on Pioneerof the Nile have been cut in half, from 8-1 to 4-1. Which means the wise guys took a shine to him long before the post-position draw. But, to be honest, this is one of those years with four elite horses getting everyone's attention, squares and sharps alike.

"You're not gonna get a lot of chatter about a horse that isn't in that group, which includes Pioneer, I Want Revenge, Dunkirk and Friesan Fire," Avello told me Wednesday. "We don't have a group of horses behind those top four who look like real legit contenders."

Come Derby week, the final two elements in picking a wise guy horse are how he's working out and what gate he's coming out of.

(By the way, picking a Preakness favorite is a whole different bale of hay, partially based on how horses finish in the Derby. You can see my analysis of who has the best shot at Pimlico on Insider Sunday morning.)

Well, early in the week I Want Revenge, Pioneerof the Nile and Friesan Fire were working out better than anyone. Some thought Friesan Fire, currently 6-1, might have run too fast, burning a five-furlong run in :57 4/5. "When you are running that fast you have the sense that it took something out of him," says Gold. "The Derby is longer than any horse has run, and if they need that extra surge you worry they won't have it because they burned it in the workout."

But, Gold points out, Friesan Fire's trainer is Larry Jones, Two years ago his horse Hard Spun did a five-eighths workout in :57 3/5 and then went on to finish second, behind Street Sense, in the Derby. "Every trainer has different methods," says Gold. "And clearly he knows what he's doing."

Now, as for starting position, Gold says to remember this: Churchill Downs traditionally has 14 starting gates. For the Derby, it brings out auxiliary gates and between the original 14th gate and the new 15th gate, there is a little more space than there is between gates 1-14. "That 15 position will give you a precious second or two to sort out what's happening to your inside," says Gold. "Sixteen is also okay because you can follow the horse in front of you."

Dunkirk, one of the race favorites, is coming out of gate 15. In 16 is Baffert's Pioneerof the Nile. I Want Revenge drew 13, where Smarty Jones won from in 2004, and Friesan Fire picked the sixth position. "He doesn't have a lot of speed to the inside of him," says Gold. "So he will get a clear shot to be near the front."

All the jibber-jabber means this: Pioneerof the Nile has leapfrogged from 8-1 to being the second favorite, along with Dunkirk, behind I Want Revenge. Meanwhile, Friesan Fire, with a good trainer, a strong week of training and a decent post position, is still at 6-1. "By Saturday, it's possible he could go from fourth to the favorite," says Gold.

In other words, meet Friesan Fire, your 2009 wise guy horse.

"Now," says Avello, "it's time for action."

To visit this horse betting site go to MySportsbook.com for all your horse racing betting needs.